Archive: Nov 2009

Stay Hungry, Stay Ahead!

Know how to make a cat a better hunter? Stop feeding it. Give a cat its fill and find him playing with the mice! Time and time again it’s a marketer’s pet peeve to observe a business totally succeed on a comfortable plateau – which to some may be the goal – while watching new opportunities lazily come and go. Another name for plateau is flat line. It’s a funny thing that happens when a business is chugging along. Projects and product is moving, work comes walking through the door rather than chasing it – we’re on cruise control baby! Believe it or not there are perils in this situation, the difference between becoming a fat cat or a hungry hunter! Don’t get me wrong, I might be mistaken calling it a “fat cat syndrome”, that would imply the person sits back, and prints money… not quite! A fat cat […]