Category Archive: Reaxion Graphics

  1. Ecommerce: What is Involved – Literally

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    What is involved in setting up a simple ecommerce website? It’s easy to find examples of fully realized ecommerce experiences, but why will nobody show you how they got there? Probably because it involves work and decisions that set the procrastination meter to 100 – but stick with it! You can be selling around the clock in no time!

    Adding ecommerce to your website is a great move to add ROI on your current website investment!

    In an effort to help clients who’ve made the move to enhance their website, here is a quick article of what is involved for everyone. This means what your designer will do to your site as well as the basic business decisions involved to start, manage, and maintain an online store in the longterm.

    Like other websites, every ecommerce site has different goals, products, and concerns when selling their products online. While the information below is not likely complete for every situation, it should give you a basic idea of the overall process for the business and designer. If you have unanswered questions, please leave a comment or contact us for more information! We will edit this article to include questions too good to overlook!


    Decision: Online Stock / Offline Stock

    Often overlooked too far down the process, a business must decide how stock will be handled (sometimes a deal breaker), but there are a few options:

    • Will the online store draw from the same stock as the brick and mortar store?
      If there is one item but it is sold online and in-store on the same day, how will that be resolved? Drawing from the same stock is usually possible if (a) there are tones of stock on hand at all times, or (b) the store is small enough where it is mentally easy to be aware of stock at all times. If a single item is sold in-store, then it may be possible for the owner to be aware and immediately remove it from online sales.
    • Can the business keep online stock separate from in-store stock?
      This would eliminate items being inadvertently being “back ordered”, however, can the business afford to separate stock this way?
    • Connected PO System “in the cloud” – if a business is lucky, their PO system can be connected to the website to track online and offline sales. Typically new businesses are lucky enough to consider this option if they consider it before they open (to consider venders compatible with their chosen website software) rather than older businesses fully invested in a PO system full of 10,000 items they have already been using for years and does not include options to connect to a website or migrate to “the cloud” for future compatibility.


    Modification of Current Website

    The base software we use is free, however, if advanced functions are required, then add-ons are extra and may required a yearly renewal in order to qualify for continual software updates. The design and/or layout of the website will also need to be adjusted to accommodate the display of products.

    This includes:

    • Addition of link(s) to navigation
    • A section to display products on the homepage.
      This will not display all products, but can be featured products, the latest products added to the site, or a graphical display of categories of products. Of course, products on the homepage are not required, but it would be advisable to have a “call to action” to introduce visitors to the new online shop.
    • Additional pages may include:
      1. A “Shop” page listing all products
      2. Each product will have it’s own page featuring complete product details
      3. If there are enough products to require being split into categories, pages featuring products of each category will be available.
      4. A “cart” icon will be added to the header to indicate when an item is in the customer’s cart

    Payment Options

    There are a number of payment options available. Functions available are “Pay Online” by credit card, “Pay Offline” (this would allow the collection of a credit card # but you can process it with an existing credit card terminal), “Pay at Pickup”, OR you have the option to use your shop as a catalogue to generate leads to suit your business model, meaning, you don’t have to sell anything to make it worthwhile!

    We recommend Paypal or Square as your credit card processor*. Our ecommerce software is able to easily use Paypal or Square as your credit card processor out of the box, and there is no charge to use either if you do not generate transactions,  and both charge a transaction fee comparable to most other processors. Though we are most familiar with Paypal (we use Paypal!), both are easy to set up and we can assist you.

    Sidenote: If your small business needs a swiper without the contracts, Square offers a free swiper attached to your smartphone!

    *Please note we will need access to your Paypal account or close cooperation to configure your site to work with Paypal.


    Sales Tax

    Sales tax and shipping rates for your products will need to be configured for what you sell and based on where you are willing to ship (national or international).

    Regarding tax, in Canada you will need to supply what products require GST, PST, and/or both, and if those taxes are applicable to buyers inside and/or outside your Province. If you intend to sell internationally, taxes will need to be decided for those locations as well (which could mean no taxes).



    Shipping is usually the hardest decision of the whole process and is quite often where software add-ons are required depending on the situation. Options range from EASY, Medium, or COMPLEX.

    • Easy: The easiest shipping options are “Customer Pickup” or “Flat Fee” shipping. Flat Fee Shipping usually requires finding a middle ground for your feed depending on where you are willing to ship. Typically this will be a bit more expensive for customers as the fee may be more than required to cover your bases, however, you may take the occasional hit if the shipping is not 100% covered by your shipping fee.
    • Medium:
      You can offer “Quote For Shipping” – this is easy upfront as you do not have to work out a flat shipping method, however, you will have to follow up with each order AND charge the customer a second time for the exact shipping based on their location.
    • Complex:
      The most complex shipping system is to purchase and set up shipping calculator software connected to your chosen shipper for live shipping quotes (Canada Post, Purolator, etc.). Using a shipping calculator also forces you to include the weight and measurements of your product in the details, which if you have a lot of products, can be VERY time consuming. However, in the long run, the above scenario will likely turn out to be the least complex overall once the upfront work is done. You will no longer have to worry about incorrect shipping costs or follow up with clients requiring quotes. Of course, more complex shipping arrangements do exist, like with the option to bundle more than one product into one shipping box, etc.

    Wrap up

    If you’ve made it this far, it’s apparent why ecommerce suppliers typically provide a finished example of ecommerce and gloss over the real work involved. It’s dry stuff compared to the final shopper’s experience, BUT IT’S ALL WORTH IT!

    Creating ecommerce is definitely not as fun as having your final, fully operational online store, but once you are up and running, you’ve realized the unlimited potential of 24-7 sales! Let us help!

  2. 2017 Review – Beautiful Plains Credit Union

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    Beautiful Plains Credit Union Website by Reaxion Graphics, Brandon, ManitobaA long time client, a new site was in order for Beautiful Plains Credit Union to bring in a fresh look, increased usability, and a mobile friendly design. We like to think it’s one of the best CU sites around!

    Users enjoy visiting the site to login to their online banking, but can also catch up on regular newsletters, promotions, or discover BPCU Facebook posts in the footer.

    For more details, check out

  3. Take Our Poll!

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    Help us help you!

    We do social media – but since that flies way under the radar (even after mentioning it face to face 🙂 we are taking our time to do things right! We want to find out what you, the client, needs!

    Please take a second to click one of two options in our Facebook social media poll!


  4. Our Work in the News – New Tourism Westman Website

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    A recent website launch was featured on “” regarding our new design for the Tourism Westman website. Read the full article here!


    Look forward to us re-designing their logo for the 2018 tourism season!

  5. Facebook Friday 05/05/17: Our Downtown Clients

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    Today we wanted to get out and see just how many clients we have in our immediate area in Downtown Brandon. In total it took less than 30 minutes to do our rounds – and these are only the clients with street front entrances! Also, since we don’t like complicating things on our Fridays (who does?!) we shot and edited 100% on our iPhone!

  6. Facebook Friday – Home Show Edition! 04/07/17

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    Facebook Friday from our booth at the Home Show! How great is that?!  It’s the first day of the Home Show, but at the time of filming things are going awesome and we’ve done a handful of the Exhibitor video profiles – you get to meet Priscilla as well!

    So far no hitches in our coverage of the show other than simply getting used to the quick “shoot and run” work flow! Very fun and a perfect display of how easy video with impact can be created in addition to dashes of Twitter and Instagram on the side!

  7. In the Press! Brandon Sun, Saturday, April 1, 2017

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    It was an honour to be in the Brandon Sun’s Business section covering our support of the 51st Brandon Home and Leisure Show as “Digital Media Sponsor” and basically the plan to put our money where our mouth is as far as what it is for a business to cover themselves on social media.

  8. Our Facebook LIVE Video Test

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    I did an off the cuff test of Facebook LIVE video on January 27, 2017 and it was a lot of fun to do – the first indication something is worthwhile!

    The test was basic to say the least with not much scripting or grooming by the host with the cold 🙂 but I did have the foresight to at least whip off a quick newsletter to clients earlier in the day giving them a heads up (this also gave me an excuse to test a simple MailChimp newsletter app on my smartphone I might review another time). Oh yeah – we found out text is backwards if you film with the “selfie camera” too!

    Though we are lucky to have some simple lighting for video, if you are tickled by the ability to do something with impact at only the cost of the effort you are willing to put into it, then I would definitely recommend Facebook LIVE video. If you have a Facebook page, a smart phone, and can prop it up or hold your phone, then you’re in business.

    We’ll be posting further information on Facebook Live in the future since we are still discovering things (I only now discovered we can embed our FB video, and with a little magic, made it mobile friendly). But we are here to inspire and not keep any secrets, here are the stats on our humble video at the time of publishing this post

    • Peak Live Viewers: 1
    • Minutes Viewed: 158
    • Unique Views: 151
    • Video Views: 179 (the amount of views by the above 151 people)
    • 10-second Views: 80
    • Video Average Watch Time: 0:27
    • People Reached: 436
    • Top Audience: Men, 35-44 (maybe I clicked my video too many times? 🙂
    • Top Location: Manitoba

    We’ll dig deeper into the stats at another time, but compare our stats to basic expectations you might have in advertising whether print or web. 436 people saw us in some manner, 80 people regarded the video for at least 10 seconds which rivals the average 15 second time on a web page (you can go further and average that time with a few that watched the entire video, creating a total average of 27 seconds), still, a very impressive start for 6 minutes of talking!

    Check out our Facebook Live video and other posts on our Facebook page! We hope to do “Facebook Friday” every Friday afternoon!