I find there are no excuses in marketing as far as budget is concerned. Budget may affect what you market with, but it should not affect whether you market or not.
If you don’t read any further, check out this wiki: Guerrilla Marketing – it might lead you on an interesting quest… and I imagine I’ll lose half of you right now for good :).
Guerrilla Marketing is basically creative marketing without boundaries of what you’d consider “regular advertising”. Think of it as the independent film of advertising – your way and on your terms. A sign company will tell you that you should put your logo on this sign at this size and in this place, when you might put your logo on the rear end of donkey standing in front of your business and get 1000x the reaction… however practical, you get the drift!
There are mild forms of guerrilla advertising all around us; the Little Caesar’s pizza kids on the side of the road holding a sign, garage sale signs on the boulevard, even the Manitoba CanadInns shining their spotlights into the sky – all the same, all creative, all a little different!
The internet as a constant source of invention and accessibility seems to be made for this type of advertising. Creativity is eliminating the need for large amounts of money with the addition of social networking, a perfect transmitter for those ideas – gasoline waiting for the next hot idea! We’ve all been drawn in by some “viral” piece of information and therefore continued to pass it on. Like I’ve mentioned before, referrals are cheaper than any form of marketing and social networking takes referrals to the extreme!
No detailed ideas today, I don’t want to ruin the fun! Replace the value of money with the value of an idea – heck, let’s just say it – your next gimmick! What can you do with what you have on hand to make the most impact?
Scott Kasprick is a graphic designer in Brandon, Manitoba and owns and operates Reaxion Graphics while helping his wife raise three lively daughters!